Danish gambling industry hits record revenue

The gambling industry of Denmark achieved record revenues in the quarter 3 of 2017. In this quarter’s revenues, mobile channels contributed for over half of all sports bets. The revenue for the third quarter was DKK 1.497b (US $237m), up by 9.3 percent from the same period last year and 2.4 percent more than quarter two revenue.

 The statistics revealed by the Spillemyndigheden regulatory agency of the regulated gambling market’s performance in the three months ending September 30. Sports betting revenues rose 9 percent year-on-year basis to DKK 577m despite fall in stakes of 4.6 percent – the lowest level since Q4 2015.

 Of betting revenue, land-based wagering accounted for only 33.4 percent, while online desktop revenue contributed 16.1 percent and mobile channels dominated with 50.5 percent revenue share. On the betting turnover chart, mobile platforms performed even better accounting more than half of all stakes. The percentage of desktop wagering was 21.5 while the remaining 23.7 percent was placed with land-based bookmakers.

 In line with previous Danish market figures, land-based bookmakers had contributed 52 percent of quarter-three betting transactions. The mobile transaction volume has seen a steady rise in 2017, accounting for 27.6 percent of September’s transactions while desktop betting stood at 20.5 percent.

 Online casinos, including poker, racked a sum of DKK 456m wherein slots machines contributed two-thirds of online casino revenue, followed by roulette and blackjack, at 15 and 12 percent, respectively.

 Online poker revenue was down 6.4% year-on-year, as it collected DKK 31.7m. It was the fourth straight quarter of declines setting a record low for the vertical. Denmark’s regulated online poker market has dipped since 2014.

 The land-based casino market of Denmark amassed revenues of DKK 95m, which is unchanged year-on-year and perfectly flat on a sequential basis. The gaming machines placed outside casinos racked DKK 369m, with a marginal year-on-year increase.


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