Coral, one of the biggest bookmakers in the UK both online and land-based, announced today that they will be sponsoring the 2014 World Snooker UK Championship, which takes place from November 25th to December 7th in York Barbican. The event will be televised worldwide to snooker enthusiasts, with approximately 100 million viewers watching the event.
128 players will compete for the chance to win the trophy as well as the first place cash prize of £150,000. While it is not the event in the world with most money for the first place, it is still a very good pay, also considering that most of the players have personal sponsorship deals that gives them money while playing.
“It's fantastic to have Coral on board for one of our Triple Crown events. The UK Championship is a true highlight of the sporting calendar, keenly anticipated by many millions of fans across the globe. We look forward to working closely with the Coral team and building a successful relationship.” Chairman of World Snooker, Barry Hearn said in a press release.
"We are well on course for record ticket sales as fans continue to show massive enthusiasm for snooker. It's going to be a spectacular fortnight of drama and excitement as the best players in the world contest the title.” Hearn added.
"Snooker has evolved and modernised over the last few years while retaining all of its fine tradition and history, as has Coral. Together, the UK Snooker Championship and Coral make a very good fit indeed. It says everything about the longevity of both the UK Championship and Coral that this sponsorship is actually a reunion after an absence spanning three decades.” PR Director for Coral, Simon Clare added.