Betradar and Coral announced today that they have entered a new partnership together, where Betradar will provide their Live Channel service to Coral’s betting shops in the UK. Coral has integrated the service in a little over 100 of their shops already and have the option to do it in more than 1,000 more over the next 12 months.

The Live Channel product from Betradar was launched last summer and was the first product to combine live odds, live statistics and live pictures from sports events around the globe in the same screen. The streaming service is very easy to implement and offers a wide range of different sports from all over the world, including Ligue 1, Major League Soccer, HBL, German and Spanish Basketball and the biggest tennis tournaments.

“Coral is one of the key players in the UK market and a trusted client since several years. I am delighted that Coral have realised the great opportunity and potential of the Live Channel for their business.We have, within a remarkably short time, integrated the streaming channel via satellite distribution and adapted it to Coral’s corporate identity.” Tom Edwards, Responsible Director for Sales at Betradar said in a press release.

“We’re delighted to be adding the Betradar Live channel to the Coral proposition as part of this offering. We’re always looking at ways of giving our customers more choice and we believe that the breadth and depth of additional content that Betradar’s Live Channel brings will add some genuine value to our product mix” Said Olly Raeburn, Marketing Director of Coral.

Betradar’s Live Channel has been integrated in more than 1,000 different betting shops around Europe and Betradar recently expanded into the African market as well. Live Channel provides live sports coverage around 12 hours a day, which allows the shops to expand their live betting offers for more hours.