BetBright, the UK-based and faced bookmaker, announced today that they will be sponsoring the Cheltenham New Year Race Meet, which will be taking place on new year’s day. BetBright is not the most well-known bookmaker in the UK, but this will change with an appearance in a big horse race.
BetBright will be sponsoring four different races, having their name incorporated into the race name. BetBright will be offering unique promotions for bettors while sponsoring the race and will continue to have an appearance in horse-racing in the new year.
“We are delighted with our relationship with Cheltenham, and it is great to team up with one of the finest race tracks in the UK. “Our New Year’s Day event is just the start of a series of exciting racing initiatives in the first quarter of 2015. The sponsorships will not only promote BetBright but also put something back into the sport we all love and help reward racing fans and punters with a series of bright, thrilling, fun promotions. Marketing Director of BetBright, Brian Farrell said in a press release.
“BetBright witnessed a record number of depositing customers, a large increase in horse racing turnover and very encouraging active player levels last year.This trend seems set to continue into 2015 as BetBright develops its racing offering and enters into even more high-profile marketing partnerships. Farrell added.
“We are delighted to welcome BetBright to sponsorship at Cheltenham Racecourse and look forward to an exciting day of racing on New Year’s Day. BetBright’s backing of four races on the day is a great start at Cheltenham to what will hopefully be a long relationship with Jockey Club Racecourses.” Regional Sponsorship Manager for Jockey Club Racecourses South West, Carey Buckler added.