In order to bring costs to a minimum, Bwin.party has aimed cost savings of 70 million euros (59 million pounds) this year as they have joined the list of online gambling companies who have stepped back from markets where regulations are not too clear. This strategy, which began in March, is alike to the one betting exchange operator Betfair is following which gives up short-term revenues in order to create a more stable business model. These gambling groups, including Bwin.party are interested in expanding in the US where Nevada and New Jersey lead the way in bringing operators up the scale.