BtoBet Steps IntoNigerian Market Through Sahara’s YangaBet Platform

Malta-based gambling software developer BtoBet has released information about the supplier deal it has signed with Nigerian gambling group Sahara Game Technology (Sahara). According to the provisions of the agreement, BtoBet will supply solutions for the new sports betting brand “YangaBet” (Yangabet.com).

The move is prompted by Sahara’s ambition to expand its services on the Nigerian market.

In turn, BtoBet remains faithful to its strategy for setting foot in new markets.

YangaBet is going to be based on BtoBet’s “B-Neuron” omni-channel software.

According to BtoBet chairman Alessandro Fried, B Neuron will be a major driver for Sahara’s success, leading to potential expansion of the Nigerian company into other markets on the continent. He further added that the solution would provide thorough insight into players’ data and enhance their loyalty to the brand.

In turn, Sahara Games Technology managing director Jeff Halloran commented, “Sahara […] is aiming to broaden its penetration and dominance in all African markets and we are convinced that the process will be accelerated by our decision to partner with BtoBet.”

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