BT Sports makes deal with betting shops

BT Sports has chosen more than 10,000 commercial premises including hundreds of sports betting shops to join its TV offerings. The venues will broadcast football games, the FA Cup, the UEFA  Europa League, Aviva Premiership rugby, WTA tennis and other sports events.

Director of Commercial Customers for BT Sports, Bruce Cuthbert, stated that: “Our success in the commercial TV sports market adds to our achievements in the consumer area, and where we have agreed a deal with Virgin Media to make BT Sport available to its 3.8 million TV customers.’

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