Bodog.net is a play money online gambling site which is identical to Bodog.com except that real money is not available for use.
They recently started advertising in British Columbia with one specific ad showing a very attractive woman with a green bathing suit on her back on a casino table with the slogan "We Are What Happens in Vegas". The smart thing about the ad is that the ".net" part in the web address was printed so small that it could easily go unnoticed and would of course drive traffic to Bodog.com instead.
The local government is concerned about the promotion of a website which might be in direct competition with the legal government owned gambling provider. Bodog is one of the official sponsors of the Canadian Football League.
According to federal laws in Canada, only the government and their private sector partners are allowed to offer online and offline gambling to consumers throughout the country.