Betway, one of the leading online bookmakers in the UK, continues their quest towards gaining marketshares in the UK. The company announced this week that they have signed an agreement with ESL, to sponsor the largest esports tournament to ever be held in the UK.

Betway recently launched their own esports betting portal, making the sponsorship a natural gateway to reach out to the crowd and have them place bets on the tournament through them. The odds are online already and the finals are to be played on October 24th.

Betway’s Alan Alger said: “Our esports offering continues to grow exponentially, and the introduction of our esports-only microsite has proven very popular. The partnership with ESL further cements our commitment to the esports community and we can’t wait for the play-offs and finals to get started.”

“We’ll be offering a wide variety of pre-game markets, alongside handicap betting and an ever increasing number of in-play markets.” He added.

Peter Mather, UK Community Manager for ESL, said: “Betting is already a huge part of the Counter-Strike: Global Offensive community and our partnership with Betway will provide a tried and trusted alternative for our fans and spectators, encouraging growth within the UK.”