The ITF announced earlier this week that Betway has become the new international sponsor of the Davis and Fed cup by BNP Paribas until 2018. The official announcement came at the final of BNP Paribas in Prague and will be displayed already this weekend.
Betway will receive courtside branding at all the Davis and Fed Cup World Group ties, where they will be able to interact with fans of the sport across the world. The new partnership is fully compliant with all rules of the Tennis Anti-Corruption Programe.
“The ITF welcomes Betway to our family of sponsors,” said ITF President David Haggerty. “To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative.
“Betway is a well-respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean.”
“Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships,” said Anthony Werkman, Marketing and Operations Director of Betway.
He continued: “We are especially looking forward to this weekend’s Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country.”
Today’s announcement follows the renewals of Davis Cup and Fed Cup international sponsor Adecco, and Davis Cup international sponsor Rolex, respectively, earlier this year.