Betway, one of the leading bookmakers in the UK and other regulated markets, announced today that they have chosen to extend their partnership agreement with the weekend breakfast sports show “talkSPORT”.
The agreement will see Betway continuing to sponsor the show as the official betting partner, hosted by Georgie Bingham and Micky Quinn until July 2016. The shows runs on air from 7am to 11am on Saturdays and Sundays and discusses sports, odds and everything inbetween.
Betway’s Alan Alger said: “Punters tune into the Weekend Sports Breakfast in their droves to get the latest odds on the day’s sporting events, and we’re thrilled to be extending our association with talkSPORT. They are the ideal partner for Betway and we look forward to building upon the early success of our relationship.”
talkSPORT’s Sales Director, Adam Mills, said: “We’ve had a fantastic relationship with Betway and I’m really looking forward to us continuing to work together as the excitement builds for the new season of the Barclays Premier League kicking off in a few weeks’ time. As the UK’s only dedicated sports radio station we can reach fans in ways that other media can’t and give great opportunities for big show sponsors like Betway.”