Betting and racing popular in Australia

According to a report released a few months ago this year, found that Australia has a growing fixation with gambling, especially with sports betting and races. This is reflected in the 15% growth the sports wagering market experienced in the past five years and it was the only type of gambling (besides online casino games) that has risen in popularity.

There has also been a surge in bookmakers and exchange companies like William Hill and Ladbrokes which are now making their brands and advertising ever more visible in online and offline marketing campaigns and at almost every sportsing and race event. This means there is also a lot of money involved in local advertisement and sponsorships.

With more advertising comes a higher customer base and new players entering the market which in turn means there will be more revenues for these gambling companies which sets the wheel to turn and repeat creating a self-sustaining and very profitable cycle. This also benefits football clubs and other sports associations which see more money from sponsoship deals filling up their coffers.

Recent Posts

Sportsbet.io and Southampton extend their partnership

Southampton Football Club have announced the extension of its partnership with the Coingaming Group as Main Club Partner. With the…

1 day ago

Wyoming passes House Bill 133, allowing online sports betting and becomes first state to allow cryptocurrency to fund accounts

This week, Wyoming passed a House Bill that would legalize online sports betting in the state and it joined a…

4 days ago

Media powerhouse David Levy appointed Chairman at Genius Sports

Genius Sports has appointed sports industry pioneer David Levy as its new Chairman. In his new role, Levy will lead…

3 weeks ago

Unibet offering Gamban self exclusion tool to its US players

In a press release this morning, Kindred Group announced that it has partnered with Gamban to offer Unibet’s US customers…

4 weeks ago

UK announces reopening of betting shops; BGC lobby to delay Grand National

With the UK government announcing their roadmap towards ending its restrictions by end of June gradual reopening of businesses. English betting…

2 months ago

Betway to enter US Market

Digital Gaming Corporation (DGC) and Betway have partnered up in an order to set their first steps together in the…

2 months ago