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BetterBet Acquiring BetBull in €7.4 Million Deal

BetterBet Acquiring BetBull in 7.4 Million Deal

The German sportsbook, BetterBet Sportswetten, announced today that they have acquired the Austrian-based retail sportsbetting business BetBull in a deal which was confirmed on September 30th.


The companies did not disclose any specifics of the take over, but it was mentioned that the price of acquiring BetBull can be raised with €1.5 million, should certain conditions from the contract between the two be reached.


BetterBet is going to be one of the leading betting companies in Germany, as they have not only received a license to operate, but their Chief Executive Officer Mathias Dahms will also be the president of the newly established German Sportsbetting Association.


The new organization will strive to provide a stable betting regulation in Germany, providing information about gambling addictions, limit fraud and cut down on black market betting. The betting organization will be represented by Admiral, Cashpoint, Betfair, Deutsche Sportswetten, Hillside, Tipico, Mybet, Ladbrokes, Stanleybet and World of Sportsbetting.

News by Daniel Allermand
Daniel Allermand - Reporter

Daniel Allermand is a freelance writer, with more than 4 years of experience in the industry as an operator, affiliate and poker player. Daniel has decided it was time to try and bring more coverage about the industry to the general public by writing articles about everything from poker to casino.


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