Better Collective, a Denmark based, online sports betting and gaming provider company has recently acquired French digital company Pull Media for an unknown sum.
With the deal, Better Collective will become the leader of the market in the regulated market of France and further its presence in UK and Germany both. With the acquisition, the Better Collective become the main associate in the areas, where it had lesser reach, like France and Italy. It also includes the inclusion of more than 200 sites, mostly related to sports betting.
The CEO and founder of Better Collective, Jesper Søgaard, while praising Pull Media’s efforts to grow stated, “We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective's network becoming one of the strongest players in the highly competitive affiliate market.”
To this the CEO of Pull Media, John Samson added that the company has continued to grow internationally and it needed to take the next level. He also said that the Better Collective was the perfect fit for what they were looking for in partners for working synergies and company cultures. Samson further stated, “Our team is really excited to share best practices, tools and betting services within the new group.”