Better Collective Acquires Pull Media To Further Expand In Europe

Better Collective, a Denmark based, online sports betting and gaming provider company has recently acquired French digital company Pull Media for an unknown sum.

With the deal, Better Collective will become the leader of the market in the regulated market of France and further its presence in UK and Germany both. With the acquisition, the Better Collective become the main associate in the areas, where it had lesser reach, like France and Italy. It also includes the inclusion of more than 200 sites, mostly related to sports betting.

The CEO and founder of Better Collective, Jesper Søgaard, while praising Pull Media’s efforts to grow stated, “We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective’s network becoming one of the strongest players in the highly competitive affiliate market.”

To this the CEO of Pull Media, John Samson added that the company has continued to grow internationally and it needed to take the next level. He also said that the Better Collective was the perfect fit for what they were looking for in partners for working synergies and company cultures. Samson further stated, “Our team is really excited to share best practices, tools and betting services within the new group.”


Recent Posts and Southampton extend their partnership

Southampton Football Club have announced the extension of its partnership with the Coingaming Group as Main Club Partner. With the…

6 days ago

Wyoming passes House Bill 133, allowing online sports betting and becomes first state to allow cryptocurrency to fund accounts

This week, Wyoming passed a House Bill that would legalize online sports betting in the state and it joined a…

1 week ago

Media powerhouse David Levy appointed Chairman at Genius Sports

Genius Sports has appointed sports industry pioneer David Levy as its new Chairman. In his new role, Levy will lead…

4 weeks ago

Unibet offering Gamban self exclusion tool to its US players

In a press release this morning, Kindred Group announced that it has partnered with Gamban to offer Unibet’s US customers…

1 month ago

UK announces reopening of betting shops; BGC lobby to delay Grand National

With the UK government announcing their roadmap towards ending its restrictions by end of June gradual reopening of businesses. English betting…

2 months ago

Betway to enter US Market

Digital Gaming Corporation (DGC) and Betway have partnered up in an order to set their first steps together in the…

2 months ago