Betsson, one of the leading European sportsbooks, has announced that they are planning to integrate Metric Gaming's SuperLive betting product into their mobile offerings. SuperLive provides players with the possibility to place live bets on games currently running in all the largest sports events all over the world.
Betsson is planning to integrate SuperLive both in their online offerings as well as on their mobile betting application. With the integration of SuperLive, Betsson players will have the possibility to bet on live events directly from their mobile device no matter where they are.
CEO of Betsson, Ulrik Bengtsson made the following comment about SuperLive: “SuperLive is a unique and highly engaging proposition that will help us deliver an exceptional live betting experience, particularly through our mobile channels.”.
SuperLive's biggest strengths are the fact that it provides so many different in-game offerings for players to bet on and in how easy it is to deploy on mobile units. It fits perfectly with Betsson strategy to tap into the lucrative mobile betting market and provides an easy entrance for them to the market.
Chairman of Metric Gaming Peter Bertilsson said: “Betsson has many exciting brands that are very experienced at delivering sportsbetting products. I think we both can learn a lot from this partnership.”