Established casino management company Betsson is penetrating the Spanish gaming market by acquiring the locally-licensed operator Premier Casino. The deal amounts to €3 million.
Premier Casino is exclusively focused on varieties of casino games although it possesses licenses for sports betting and other online games. Its customer base includes over 260,000 registered users.
According to Betsson management, the acquisition will not affect the company’s short-term finances but will provide opportunities for potential long-term growth in Spain.
Moreover, Betsson is considering introducing additional brands under the Premier Casino licenses in an effort to promote a multi-segment strategy.
According to Ulrik Bengtsson, CEO and President of Bettson, “The company’s strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain.” He also believes that the acquisition corresponds to Betsson’s goal of increasing the share of locally-regulated revenue.