Betradar, one of the world's leading sports and betting data supplier, announced today that they have successfully launched its Live Channel Online solution with the biggest Italian online gaming provider Microgame S.p.A.
Live Channel Online is a new product from Betradar which was launched in August of 2014 and provides bookies with live streaming of over 5,000 events per year on desktop and mobile devices . This allows the bookmakers to include live pictures of the events that players can place bets on 24/7, with everything from the most wanted sports events to the more local kind.
“The new legislation in Italy with the launch of the so called “Palinsesto Complementare” is giving us the opportunity to offer bets on as many markets as possible. With the new Microgame Live Channel Online, we are now providing one of the first online channels in Italy that is entirely dedicated to live betting and strengthening our market position significantly.”, says Samuele Feci, Head of Sports Betting at Microgame.
Lorenzo Caci, Sportradar’s Director Sales said: “We are very pleased to have sealed this exciting partnership with Microgame, the leading turnkey-solution provider in Italy. The fast integration of Live Channel Online into Microgame’s service will strengthen their portfolio significantly, with an entertaining and revenue-driving live streaming solution from now on.”
The solution is aimed towards making punters place more bets and get them to be more interactive on the site, having no reason to leave the site to check any stats, watch footage or similar. Everything they need will be directly on hand at the site which they are betting on.