Betradar announced today that they will be entering the Nigerian sports betting market with their Live Channels product. They have signed an agreement with 1960Bet, who will roll out the solution across 5,000 stores by using a local satellite provider and also integrate the solution on their online gaming website.
1960Bet also signed an agreement for Betradar's Managed Trading Services, which will let Betradar's experts do their risk-management and liability management. When you combine this with the Live Channels solution, 1960Bet has upped the ante on their betting product.
1960Bet CEO, Dotun Ajegbile stated: “We at 1960Bet have had a strong and trusting relationship with Betradar since we launched in 2012, and the quality of their services have gone a long way in driving the growth of 1960Bet. We now look forward to taking advantage of the growing interest in live betting by rolling out the Betradar Live Channel in 5,000 of our 1960Bet shops and agents. Together with this, we have entrusted our day to day risk-management to the Betradar Managed Trading Service, and we are confident this is a great step forward in securing our future growth in the market."
Sportradar’s Sales Director for the African region Gregory Parsons had this to add: “We are very pleased to see the Betradar Live Channel make its first entry into the Nigerian market with 1960Bet. We expect live betting to begin to gather significantly more traction in Africa in the very near future, particularly in Nigeria. 1960Bet will be looking to capitalize on this great opportunity by leveraging local satellite distribution technology to make rapid and significant in-roads into the market. Through the Betradar Managed Trading Services, we will now offer even more of a comprehensive range of meaningful, and growth-driving, services to 1960Bet and together we are very excited about what the future holds.”