Betradar, a sports betting solutions provider, has partnered with Digital Sports Tech and will offer a wide range of player proposition markets to a global operator base.
Player proposition markets – or Player prop, targets player performance on an individual basis as for example if Ronaldo were to score at least 2 goals against Juventus; a betting system allowing operators to offer hundreds of more markets to their customers. All the updates, odds and results then get delivered through the Betradar XML feed.
Betradar will offer Player props on the UEFA Champions League, the Premier League and the NBA, NFL, MLB and AFL.
In the past, these kinds of bets and markets were labour intensive but with Digital Sports Tech, operators will be offered a solution that will no doubt attract a larger group of customers.