Betradar, one of the world’s leading online sports data and gaming solutions companies, announced today that they have signed a partnership agreement with Lotto Hessen, who will be integrating the company’s Virtual Football game into their offerings.

In total, Betradar serves over 30 state lotteries on four continents with its extensive product and service portfolio. “Due to the ever increasing competition from the private sector, State Lotteries need to be innovative and introduce new services to attract new customer groups and especially younger players. Betradar’s impressive suite of entertaining and profitable gaming products perfectly fit our portfolio and future plans. In order to raise our service to a whole new level we decided to turn to market leader Betradar”, says Dr. Sundermann, CEO of Lotto Hessen.

The regional lottery operator Lotto Hessen is a member of the German Lotto and Toto block and offers a wide range of lottery, sports betting and instant games in the German market. Lotto Hessen employs over 180 employees at its headquarters in Wiesbaden. They are responsible for sales, customer relationship management and quality management for all retail outlets as well as for the logistical and technical processes. Almost 1.6 million gaming orders per week are processed under the highest security measures. They arrive from a network of more than 2,000 retail outlets and are seamlessly integrated into the headquarters’ data center. The company achieved a turnover of 587.3 million euros in 2013.

Joni Hovi, Director State Lottery Business, from Sportradar, said: “We are very pleased to welcome Lotto Hessen as a new partner of Betradar’s Virtual Football solution. Lotto Hessen will take the lead in the lottery world by introducing our market leading Virtual Football solution. We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting virtual betting offering for the German market.”