The citizens of London going to work this morning through the centre of London, more exactly Oxford Circus, found their road to be blocked by a truck carrying a massive octopus. What most probably didn't realize at first was that the giant octopus prop was part of a Betfair advertising campaign and that they would be responsible for their delays.
The break down however was not a planned one, but a genuine one, which made Betfair quickly release an apology to everyone who got affected by the traffic jam this morning.
“We'd like to apologise for any inconvenience that has been caused by the breakdown this morning at Oxford Circus. While transporting a prop which was used in a recent advertising campaign, unfortunately our truck broke down on its way to a holding location.” Betfair said in a press release.
The octopus was being transported after being used as a prop in Betfair's new World Cup campaign, where it is playing the role of "Paul the Octopus", who predicted which teams that would win the games it was set to predict.
Some of the London citizens took the breakdown with a sense of humor however, as you can see on the tweets below:
Typical Tuesday, you're trying to get into work but an octopus has broken down in the middle of Oxford Circus pic.twitter.com/Yx7asIk0cS— Will Foster (@wgsfoster) June 3, 2014
London's gigantic duck is on it's way to help out the octopus stranded at Oxford Circus pic.twitter.com/ik6dcYCWGb— Will Black (@WillBlackWriter) June 3, 2014