BetBright and Betradar in Virtual Sports Partnership

Betradar, one of the world’s leading providers in sports related data and virtual sports betting products, announced today that they have signed a partnership agreement with BetBright. The Ireland-based bookmaker has integrated Betradar’s virtual sports products into their portfolio to expand their clientel and revenues.

The agreement between the two parties will see all of the virtual sports products being integrated into BetBrights site, joining another 70 bookmakers worldwide. Virtual sports is based on real-life teams and leagues and will provide random games for players to place bets on.

Noel Hayes, Director of Sportsbook at BetBright is fully convinced by the newest acquisition: “Virtual Sports betting has become an important part in bookmaking offers. At BetBright we are striving to constantly expand our product offering and we are delighted to announce the launch of our Virtual Product suite which is powered by Betradar. This release will benefit our customers who can take advantage of an always on, engaging, and leading edge virtual betting solution”.

Tom Edwards, Director Sales at Sportradar, added: “We are happy to have won BetBright as a client. It’s our aspiration to provide our partners with the best virtual products the market has to offer. The decision to implement our entire portfolio shows the strong confidence in our market-leading and high-quality products. By adding the virtual portfolio, BetBright offers its customers a unique and high frequency betting opportunity on all virtual events. We are looking forward to a successful partnership.”

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