BD Stadia, an in-stadium betting provider, has signed a two-year partnership deal with William Hill.
Under the partnership, William Hill will have access to open betting shops inside the stadiums of six English Football leagues viz. Stoke City, Preston North End, Queens Park Rangers, Huddersfield, Bolton and Bradford.
The Marketing Director for William Hill, Kristian Welch praised BD Sport on getting into the partnership rights with Chelsea, Everton and Spurs and that the company is happy to be able to extend the relationship with the new Premier League and EFL club deals.
Both the companies already have agreements with Chelsea’ Stamford Bridge Stadium, Tottenham Hotspur and Everton’s Goodison Park stadium development, but the partnership would see an expansion of the two companies.
BD Sport Group’s joint Managing Director, Tony Warwick expressed his excitement that William Hill recognised their efforts for service providing and the partnership. He also said BD Stadia is extremely pleased to work with the William Hill under the two-year contract.
The partnership would mean the increased the visibility of the William Hill Brand in all the stadiums, including the betting shops, etc.