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Azerbaijan Lottery Integrates SBTech Platform and Sportsbook

Azerbaijan Lottery Integrates SBTech Platform and Sportsbook

Azerinteltek’s eTopaz, the bookmaker of the state lottery of Azerbaijan, has concluded a deal with SBTech’s iGaming platform for enhancing the sports betting services available to Azerbaijanian customers.

SBTech is a household name on the market of fully-managed and semi-managed sports betting solutions and services in regulated industries. It was awarded the Azerbaijan contract after winning a tender. SBTech has a proven track record in the niche, having worked with major Czech lottery player Sazka.

The Topaz brand operates online as well as through a network of more than 500 retail locations. The integration with SBTech’s Chameleon360 platform will provide eTopaz users with state-of-the-art sports betting features among which are customizable front end, “bank my stake” and partial cash out options, automatic combined bets and live streaming.

eTopaz CEO and Azerinteltek Board Member Altay Aliyev commented on the deal, “In order to build on our position as the sole online sports betting operator in Azerbaijan, we have taken the decision to partner with SBTech, on account of the strength of its award-winning sportsbook. The Chameleon360 platform’s wide range of revenue-generating features and the company’s demonstrable commitment to innovation and proven versatility were pivotal in our choice.”