iSport Genius, a sports data provider, has signed a deal with Sportsbet, an Australian online sportsbetting market leader. Under the deal, Sportsbet will install a program that informs and educates customers of their choice of bets.
iSport Genius’s interactive platform uses trillions of pieces of data and through an intuitively designed interface, creating enormous volumes of engaging calls to action. It overall helps in improving the experience for users.
Mobile offerings on Sportsbet will have the iSport Genius products available from late August and in time for finals of Australian Football League (AFL) and the National Rugby League (NRL). The product will also offer data covering major European football competitions along with North American professional leagues, tennis and a lot more.
The deal acquired by Sportsbet with iSport comes at a time when it's crucial to acquire and retain customers around the biggest sporting events on the calendar.