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888's "Bet You Can" campaign

888's Bet You Can campaign

888 has just launched a new campaign called "Bet You Can" which will run throughout the United Kingdom via television networks including Channel 4 and Sky as well as outdoor and online advertising. The campaign is the result of strong investment in marketing and branding for the UK market by the owning corporation 888 Holdings.

Simultaneously with the ad campaign, 888 is offering thousands of new betting markets including in-play and pre-event markets as well as an improved consumer-centric and entertainment-focused platform designed to provide customers and improved wagering experience. It also comes hand in hand with a new promotional offer which includes £88 in free bets and a £5 no-lose wager for mobile betting.

According to Itai Pazner, senior VP of 888, "888 have been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products. The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before."