The online bookmaker 666Bet has been announced as the new sponsor for the Grand Slam of Darts, which is the “super league” of the darts. The tournaments consists of the best players from the PDC and BDO who come together to battle against each other with the champions of the past two years competing against qualifiers.
“This is another important step for 666Bet as we see darts as the perfect sport to target new customers. We are already heavily involved in football and boxing partnerships, so darts was the logical next sport for us. “ Barry Martin, Chief Executive Officer of 66Bet said to SportsNewsIreland.com.
“Although we are mainly targeting the UK at present, we have big ambitions to push our brand into other territories around the world and we’re delighted to be associated with such a prestigious international darts tournament.” Martin added.
“It is a great pleasure to welcome 666Bet as the Official Betting Partner of this prestigious tournament. With nine days of live televised action both on Sky Sports and worldwide featuring the best players in darts, this will be a wonderful platform to showcase the 666Bet brand.” Chairman of the PDC said.