The online operator 32Red is probably most well known for being one of the most well respected casino operators in the world, but their sports betting side of the business is just as legitimate and the favourite choice among many punters from all over the world. Now they announced that their upgrade of the betting platform up to this years World Cup in Brazil is done and the platform is ready for use.

The new sports betting platform will be managed by Kambi Group, who 32Red made a deal with earlier this year as their business-to-business supplier. The new platform will provide players with a more user-friendly navigation as well as more matches and odds. Furthermore 32Red announced that they will launch the platform alongside new promotions targeted at new and existing players to provide some extra value.

“We have a number of new product ideas in the pipeline that we are very excited about and we are working with Kambi to help innovate in the sports betting world. It is important that we bring something new and relevant to sports betting that is true to 32Red’s brand proposition and that’s what we intend to do.” Said Ed Ware, CEO of 32Red.

32Red also sponsors the Scottish Championship Club Glasgow Rangers, who will also promote the new platform.