The English football club Hull City A.F.C announced today that they have signed a two-year sponsorship agreement with the Asian-based bookmaker 12BETuk. The agreement will give 12BETuk their name on Hull City's jersey's against a large amount of money, allegedly the biggest in the history of Hull City.
The Asian bookmaker will be paying a 7-digit amount of money to Hull City every year until the agreement stops. Journalists speculated in that the deal only will remain active if Hull City manages to stay in the Premier League, but the managers of the football team declined answering that question.
"It's groundbreaking day for the football club" Commercial Director of Hull City, Simon King said on a press meeting. "It's a huge leap in terms of commercial revenue. It's a perfect synergy between the two brands."
"It's an up and coming club and it's a club that definitely has ambition. This is the big one for us. The club wants to move forward and that's encouraging." CEO of 12BET, Rory Anderson said.
"'The Tigers' give us a great Premier League platform to engage our target audience around the world. Steve Bruce has done a brilliant job in creating a vibrant powerful team that, on their day, are capable of beating anyone in the league. We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR." He added.
"Having a global brand like 12BET with a great history of working in football is very exciting. This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together." Simon King added.