12Bet, one of the larger bookmakers in Europe, announced today that they have signed an agreement with Income Access. The agreement between the two parties will see 12Bet using Income Access’ affiliate platform for their affiliate needs.
12Bet has their main focus in the Asian market, but has conquered Europe the past years, sponsoring top clubs such as Wigan, Hull, Sevilla, Crystal Palace and Newcastle. That along with their brand new cutting-edge sportsbook has led them to gaining big market shares across Europe and especially in the UK.
“Our affiliate programme will play a crucial part in driving acquisition for our new European sportsbook – it’s a great product, and Income Access along with our affiliate partners will be key in taking our brand to the next level,” said Rory Anderson, CEO of 12BET Europe. “In choosing Income Access, we have ensured that we’ll be working with the most experienced and well-respected affiliate management group in gaming.”
“We’re excited to launch the managed affiliate programme for 12BET’s new European sportsbook and casino on our software,” said Nicky Senyard, founder and CEO of Income Access. “12BET is a huge brand in the Asian market, and we hope that with our acquisition support via the affiliate channel it will also become a leader in the European space.”