The world's biggest online poker site Pokerstars, announced today that they have signed an agreement with the Japanese model Yuiko Matsukawa to become one of their new brand ambassadors. Matsukawa will be joining other celebrity names such as Ronaldo, Daniel Negreanu and Rafael Nadal as brand ambassador and will be representing Pokerstars in events in the future.
Matsukawa was signed as part of Pokerstars strategy to grow in Japan, with one of the most popular and famous models seeming like a great idea to expand the knowledge of the site. Pokerstars already has a few Japanese players in their Japanese team, including Naoya Kihara who won the first WSOP bracelet for Japan ever, as well as the famous online player Kosei Ichinose.
“PokerStars champions the game of poker around the world and we are eager to promote its growth in Japan,” said Eric Hollreiser, Director of Corporate Communications for PokerStars and Amaya, the Montreal-based publicly-listed owner of PokerStars. “Yuiko Matsukawa is an exciting celebrity who has caught the poker bug and wants to share her love of the game with her fans. We look forward to working together to promote poker as an exciting, skill-based game in Japan and beyond."
Matsukawa recently participated in the Macau Cup at the Pokerstars Macau poker room in China. The tournament is the biggest international tournament in the entire world and attracts not only the best players but also some of the richest.
"I was honored to participate in a major poker event as a PokerStars brand ambassador. In the beginning, I was a bit nervous, but eventually I found myself enjoying the game in a relaxed mood. I really appreciate my fans that cheered me on during the competition. PokerStars provides us the opportunity to play poker on smartphones and tablets, so you can enjoy games everywhere and anytime. I will continue to brush up my skills for the next tournament. Please wish me luck!" Matsukawa commented on her new opportunity with Pokerstars.