PokerStars’ Stars Reward program offers personalized gaming experiences to players of poker, casino and sports betting. This launch in Denmark is the first of a wider strategy roll-out into other markets in the coming months.
The personalized rewards are based on collecting Chests. Top prizes can be $1 000 cash rewards, a PokerStars Championship package worth thousands,1 million StarsCoin, tournament tickets, casino bonuses, and for sports bettors a big bet on any upcoming sports match. Each is personalized to reflect individual player's gameplay
Severin Rasset of PokerStars has stated: "I am pleased to announce that this summer we will launch our new rewards program Stars Rewards and we will launch Stars Rewards first in Denmark, with Italy planned shortly thereafter, and other markets planned for later this summer."