The world's largest poker site, Pokerstars, announced today that they will no longer be a poker-only site globally, but will instead go in the direction that they have done with their regulated markets and integrate casino table games and sports betting globally.
Pokerstars will be rolling out the casino table games first, which includes blackjack and roulette, and they will be rolled out on a market-by-market basis. The roll-out starts this month and is expected to be finished in the end of 2014, where the casino games will be available to more than half of Pokerstars player base.
Pokerstars will then add more casino games such as slots in 2015 along with sports betting. Along with the new products there will be a new mobile feature where players will be able to play all the games directly from their mobile device.
“We are taking the same principles, practices and integrity that make PokerStars such a successful and beloved brand and applying them to new verticals,” said Eric Hollreiser, Head of Corporate Communications. “These new products will also support the development of poker and grow the overall business.”
According to Pokerstars, the roll-out of casino games in Pokerstars.es and on Full Tilt has been well greeted by poker players, with around 30% of the players playing casino on a monthly basis. Furthermore a massive 50% of all casino players in Full Tilt says that it is the only place they play casino games.
“We thoroughly researched the opportunity and spent a lot of time talking to players and analysing the behavior of our customers on PokerStars.ES and Full Tilt,” Hollreiser said. “Those launches have been successful in reactivating dormant customers and extending the value of our existing poker customers. The experience on our poker platforms to-date also shows increases in net player deposits following the addition of casino games and a negligible impact on poker spend. We are confident these games will create more value to our PokerStars site and bolster the core poker offering.”
Pokerstars understands that some players wants a poker-only environment and has created features which will allow their customers to remove specific games as well as opt-out of non-poker marketing campaigns.
“We are committed to extending our leadership in poker and will continue to serve the passionate online poker player, while expanding our reach into new audiences and new gaming opportunities,” Hollreiser said.
The new casino games has been designed with poker players in mind, with special betting features, multiplayer games and much more which appeals to the poker players.