PKR, the UK based 3D poker platform operator, has signed an agreement with Income Access as PKR are looking towards relaunching their affiliate program. The new PKR affiliate program will include Income Access’ ad-serving solution Traffic Optimization, which provides the operator and affiliate a better control over the campaign strategy. This means that affiliates and operators will now have the possibility to geo target specific cities and areas and thus get greater visibility on which channels that have the best success.

Following the deal is also an agreement towards Income Access needing to upgrade their affiliate programme. This is needed to better support the poker environment and provide better features such as optimizing marketing strategies and evaluate return of investment. The new affiliate system will allow affiliates to promote PKR Poker, Casino and their new sports betting platform.

“I am confident this move will enable us to further utilise our strengths and provide an improved affiliate experience,” Paul Archer, Head of Affiliates for PKR said. He sees the shift to Income Access platform as a natural, but important step towards growth in the company.

“We’re proud to be partnering with a brand of PKR’s reputation and expect recent technology developments to better support PKR and other leading poker brands,” Nicky Senyard, CEO of Income Access said and added; “We have watched PKR grow and evolve to become a market leader since launching in 2006. The fact that our companies share a commitment to innovation makes this partnership very exciting for us, as well as the affiliate community,”