Ultimate Gaming is one of three regulated poker rooms in the state of Nevada and they are trying to create more traffic on their online poker platform. One of the ways of doing so is by doing partnership with land-based casinos in the gambling friendly state, which could bring the player liquidity to a new level.
Ultimate Gaming has made new partnership agreements with Reno’s Peppermill Casino and four other casinos that operates in northern Nevada. This will help Ultimate Gaming to become the number one online destination for poker players wanting to play online from Reno.
The agreement’s details is not known to the public, but we do know that the casino rooms will be compensated for the rake that their players delivers to Ultimate Gaming. Tobin Prior, CEO of Ultimate Gaming said to onlinepokerreport:
“The Peppermill has a pretty active poker room,” and continued
“They will send their players looking to play online poker to us, and we’ll market to their customers. We think it’s a great opportunity to grow the business,”
Ultimate Gaming will allow players from the five station casino’s to deposit and withdraw directly within the casino, making it more than easy for them to get integrated over to the online platform. This is done in hopes of making northern Nevada provide as much liquidity as southern Nevada does.
Ultimate Gaming believes that they will close similar deals with more casino’s in the future, which could help them grow to become the largest poker provider in Nevada over time. For now they focus on getting the new casinos up and running in their poker room, so they can see an increase in traffic.