The small Scandinavian country of Denmark was one of the first countries in the EU to regulate online gambling without ringfencing the poker traffic from the rest of the world. Their system was cost-effective for the operators and made it easy even for smaller operators to get a piece of the pie in the Danish market.
Because of the low cost and the high profile market, the Danish model has been seen as one of the best ways to regulate online gambling by several other countries, including their neighbours Sweden.
But despite having a great model, it seems that online poker is just not something that the people of Denmark wish to play anymore, as year-on-year stats shows that Q2 of this year had a 20% decline in revenues compared to Q2 of 2013. The numbers which has been released by the Danish Gambling Authority, also known as Spillemyndigheden, shows that something needs to happen for online poker operators.
In Q2 of 2013, Spillemyndigheden registered online poker revenues of DKK50 million (€6,706,368), while the numbers this year was around DKK40 million (€5,365,094). With the current trend in poker revenues, it is expected by Spillemyndigheden that online poker will generative revenues of around DKK180 Million (€24,142,926) this year in total, which is a 7.8% decrease in revenues compared to 2013's numbers.