NYX Gaming Group, the owner of one the Ongame Poker Network and a proprietary casino product, announced today that they have signed a partnership agreement with one of the leading online and land-based companies in Italy, Planetwin365.
Planetwin365 will be integrating NYX Gaming’s regulated Ongame poker network into their offerings for their Italian players, who will now be able to play on an Italian regulated network rather than a .com where the legality is still being discussed.
Furthermore Planetwin365 will also integrate NYX Gaming’s casino game portfolio, which will also be under the Italian AAMS license. The agreement for the poker and casino product has been signed for five years, with a possible extension afterwards.
Planetwin365 is expanding their reach into regulated markets, purchasing licenses around the world to be able to offer games legally. They have not had a license in Italy so far, but that’s changing now with the new products and Italian players will soon have to go to a .it site to play with Planetwin365.
With the integration of Planetwin365’s player pool, the Italian Ongame network will see a significant boost in traffic, as the liquidity will rise an estimated 30% overnight. Planetwin365 has more than 1,000 betting shop licenses in Italy, which helps them bring traffic to their site, boosting Ongame as well.
The launch of the products is set to be in Q4 this year and will be in line with when the national licenses are being approved. The company behind Planetwin365 is currently working on acquiring the online licenses from AAMS, but also for other interesting markets.
“We are proud to have reached agreement with planetwin365, which operate an online sports book and gaming business that has shown impressive growth within the highly competitive gaming industry. This B2B deal and related acquisitions are important steps to meeting our commitment to shareholders to restructure Ongame and achieve cash flow breakeven for that division by the end of 2015 or early Q1 2016.” said Matt Davey, Chief Executive Officer of NYX.
"NYX will be an important business partner of planetwin365 as we commit to an increasingly nationally regulated environment. Our strong brand, market position and customer base in Europe will certainly be of great benefit to NYX and we, in turn, will gain local player liquidity and new games that are crucial to success in future markets.” said Thomas Smallwood, Chief Executive Officer of SKS365 Group GmbH.