July is the least busy month for all iGaming companies across the globe. People are outside enjoying each other's company, on holiday somewhere exotic or simply just taking a break from the things that they commonly do.
Somehow New Jersey still managed to grow in their poker revenues, which is more than extraordinary when you look at the overall market trend for this month. According to the report that was send out by the New Jersey Division of Gaming Enforcement (DGE), New Jersey experienced the growth in July and ended a bad streak of three months with declining numbers.
The poker rooms of New Jersey ended up having around $2.2 million in total revenues split amongst them, which is a 4.8% increase compared to June's number of around $2 million. Besides poker, casino games revenues also increased, bringing total gaming revenues in the state to $10.1 million in July which is $600,000 more than the $9.5 million in June.
The fact that New Jersey showed that they can turn around their bad streak in the worst month of the year shows that they have finally started to understand how the market works and how to target it properly.