Bluff Magazine has been one of the most popular poker magazines in the world since the start of the poker boom on TV, back when Gus Hansen, Phil Ivey and all the other icons began rolling out on the travel channel with the WPT tournaments.
Now they have pulled the plug on the printed magazines, due to the high costs of having a printed version of a magazine when most prefer to read it directly on their PC or on their mobile device. All subscribers to the popular magazine will of course receive a refund on a pro-rata basis, but it is a shame to see another poker magazine go close down.
“The way our readership enjoys our content has changed and this really allows us to reach more of our target audience where the numbers show they’re reading us – via mobile devices and online,” Vice President of Content at Bluff Magazine, Lance Bradley said to Pokerfuse.com.
Printed poker media isn't that popular anymore and it is very hard to turn a profit, when you have online sites with all the latest news around the clock and exclusive interviews, which players can access completely free.
The writers of the printed Bluff Magazine will continue to work with Bluff on the online site they have, where all the exclusive articles and interviews will be put online.
“Since its inception, BLUFF has been about making the game of poker more accessible for players around the world. Focusing on ways to put more content in front of more poker players really is about honoring that legacy.” President of Bluff, Eddy Kleid said.