888 Holdings, the London-listed gaming company, has announced plans to launch online poker and casino games under its propietary brand for New Jersey residents later on this year when the state's ban on online gaming is supposed to come to an end.
Congress banned online gambling back in 2006 when it passed what came to be known as the Unlawful Internet Gambling Enforcement Act (UIGEA) but since then legislators have been trying to reform the rules after realizing the potential in income from taxing and regulatin this industry. They also look forward to the creation of jobs in the online gaming industry, once the ban is over.
888 Holdings has already struck an agreement with Ceasar's Interactive Entertainment, one of the many Atlantic City casino operators who are eagerly making a move into the online market. 888's CEO Brian Mattingley has said that moving into New Jersey will maximize it's revenues considering that New Jersey is the most lucrative market from all of the newly regulated states.
"We are providing the platform for Caesars but we are providing the one-stop shop that 888 is renowned for across Europe. We are extremely well positioned in the US and are working with the regulators in Nevada, Delaware and New Jersey as these three states become ready to open" he said.