Manchester City $CITY Fan Token launches on Socios.com

English Premier League football club Manchester City announced on Friday to have joined forces with Socios.com to launch a blockchain-based fan engagement token, the $CITY Fan Token.

The launch of the $CITY Fan Token creates a new layer of digital engagement for Manchester City’s global fanbase to bring them closer to their favorite club. City fans all over the world can now use $CITY Fan Tokens to access VIP rewards, promotions, games, AR-enabled features, and voting rights in certain binding and non-binding club polls on Socios.com.

And to top it all off, existing registered Cityzens are eligible to receive a free $CITY token and will receive voucher code to be used on the Socios.com platform.

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said:

“We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the Club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on Club initiatives.

Cieplik added:

“We recognise the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up. We’ve been extremely impressed with how Socios.com have led the way in this space with other European clubs, and we are confident that we have the right platform to succeed and grow together.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, confirmed the deal and commented:

“Manchester City are leading the race for this season’s title, but they’ve already been honoured as the most innovative sports team in the world this year.

The Club have proven they are ahead of the pack in embracing innovation and will enhance that status further through the $CITY Fan Token.”

The digital collectibles market is booming and the total Fan Token market cap recently exceeded $400M. Chiliz $CHZ, the digital currency for sports & entertainment and the native currency of Socios.com, is among the top 35 cryptocurrencies in the world with an estimated market cap of $3.3 billion. 

City is not the first Premier League team to have released a fan token on Socios.com. Already in 2019, West Ham United became the first English club to have joined the platform. Other notable European football clubs to have joined Socios.com are FC Barcelona, Atletico Madrid, Paris SG and AS Roma.

For those that are interested, the $CITY Fan Token is available to purchase via the Socios.com app.

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