The world's leading payments system provider for Bitcoins, BitPay, announced today that they have entered a partnership with the Georgia institute of Technology's Athletic Association. The partnership is in reality a sponsorship and has been brokered by IMG College, which is the university's multimedia partner.
The sponsorship will cover all of Georgia Tech's football and basketball programs and has been made to bring more awareness towards the Bitcoin, targeted directly at the college segment as it fits BitPay's target demographics of young tech-savvy males.
The partnership means that BitPay's logo will be on display in Bobby Dodd Stadium, with a Bitcoin symbol next to it. This will also be showed in the McCamish Pavilion throughout the 2014/2015 school year.
“Through our partnership with IMG College, BitPay was able to sponsor Georgia Tech Athletics with bitcoin,” said Stephen Pair, BitPay’s CEO and Co-founder. “This sponsorship also allows BitPay to increase awareness of bitcoin and support our alma mater at the same time.”
Tony Gallippi Executive Chairman and co-founder along with Mr. Pair are both graduates of Georgia Tech.
“Pairing an innovative technology company pioneering a new digital currency with Georgia Tech is a great match,” said Kristen Rose, General Manager of Georgia Tech IMG Sports Marketing. “The use of bitcoin in the sports world is brand new, and we’re proud Georgia Tech is leading the trend through this partnership.”