More than 105 million players visits Big Fish Gaming's app store annually, making them a major player in the online gaming world. They have now partnered up with Coinbase in order to provide their customers with the possibility to pay with Bitcoins.
Big Fish is well known for having created games such as Big Fish Casino and Room of Memory and is seeing an incredible popularity. Their users will now be able to set up a digital wallet and through that use Bitcoins as a payment method for new games as well as in game purchases.
One of the main advantages of accepting Bitcoins as a payment method lies in the low fee that is being charged. Unlike traditional payment methods like credit cards, Bitcoin payments do not charge a 3-10% fee of the total amount, but will instead only charge 1% and with a max cap on the amount that can be paid as a fee.
Big Fish had revenues of around $266 million last year and wants to be among the first to integrate new and interesting payment methods that can increase their revenues both short and long-term. Paul Thelen, CEO and founder of Big Fish, said:
“This is not a test,” and continued
“We are excited to offer this new payment method to the nearly 105m annual game players that visit our game app store, with the reassurance that Big Fish is working with Coinbase, one of the most secure and reputable companies in the bitcoin industry.”
Coinbase co-founder Fred Ehrsam also made a comment to the new partnership:
“Our partnership with Big Fish is our first with a game company merchant, and not only signifies the growing adoption of bitcoin across major industries, but also the future of small purchases on the internet.”
The partnership is great news in an industry that has been plagued by bad news for the past month. Hopefully more merchants and providers will see the potential in Bitcoin and begin to integrate it as a payment method.