Wynn Resorts is trying to get over the bad reputation that Steve Wynn has brought to the Wynn Group.
In an interview, CEO Matt Maddox said that the company is planning to change the name of its Boston casino project from 'Wynn Boston Harbor' to 'Encore Boston Harbor.'
"I understand that the brand Wynn is quite strong and I believe in it globally," Maddox said while giving a presentation to the Massachusetts Gaming Commission.
"I also understand that a certain cultural sensitivity exists here," he added.
Another Wynn Resorts property in Las Vegas has already been named Encore.
The Massachusetts Gaming Commission was holding a hearing for determining whether Steve Wynn could be removed from the Wynn Resorts project in Boston.
Steve Wynn has already sold last of his stake in the casino company in March.
Wynn had earlier stepped down as the CEO of Wynn Resorts earlier this year in the wake of allegations of sexual misconduct. However, he has defended himself by denying the claims against him.
Since his departure, the company is trying to reform its image and restore its dignity.
Wynn Resorts recently roped in three women to its board of directors and called it a 'turning point.'
The Boston casino and hotel, valued $2.4 billion is slated to open next year in 2019.