Vera&John Casino to be Acquired by Intertain Group

The very popular online casino Vera&John is up for sale and rumours has it that Intertain Group will be the company to buy the site. Vera&John has made headlines in the past years with their explosive growth, their big Scandinavian market shares and being the first LGA licensed casino to accept Bitcoins and also the first LGA casino to no longer accept the virtual currency.

 

The sale is seen as a good strategic move, as the purchasing price is allegedly at around €90 million, a massive price for Vera&John. For Intertain Group it also makes sense to acquire a company that has been using a different strategy than their own company, showing them a new way forward with a company already having the player base and revenues to carry itself.

 

Intertain Group doesn’t ring a bell for most casino players, but they are the company behind some massive casino sites. In total the company sees more than 9,000 players logging in to their accounts through a day and across all sites they have more than 3 million registrations, since the beginning.

 

The most well known brands from them is Intercasino and BGO casino, but with many more brands across different markets. For players under Vera&John, not much should change. The games will remain the same or even be expanded slightly, as Intertain Group has deals with some providers not integrated by Vera&John, and the staff and managers should remain in their positions to continue operating Vera&John in the way that has attracted so many players.

 

No official statement regarding the sale has been released yet.

Daniel Allermand

Daniel Allermand is a freelance writer, with more than 4 years of experience in the industry as an operator, affiliate and poker player. Daniel has decided it was time to try and bring more coverage about the industry to the general public by writing articles about everything from poker to casino.  

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