Unibet Acquires iGame Group for €59 Million

Unibet, one of the leading online gaming brands in the world, announced today that they have successfully acquired 100% of the shares in iGame Holding plc and all of its subsidiaries. This includes iGame.com and seven other brands, who has their main focus on the Nordic market.

While the purchase is official, it is still subject to regulatory approvals before being finalized. The acquisition will cost Unibet €59 million, which they will pay in full in cash upon regulatory approval. iGame had a profit of €4.7 million for the first six months of this year with around 75,000 active customers each quarter.

iGame’s current management team will stay onboard, lead by CEO Tommi Maijala. They have gotten a three-year period to continue their job, where they will be subject to retention arrangements.

“The iGame brands are well known in their local markets and we see a lot of potential by combining our bigger scale, mobile, cross channel and product expertise with their local focus. As the majority of the iGame revenues comes from Casino, our joint plan is to keep a number of these brands as a complement to our existing brands, Unibet and Maria.” says Henrik Tjärnström, CEO Unibet.

Tommi Maijala, CEO of iGame says, “We are very happy to be joining the Unibet Group. While Unibet is larger than iGame, we share the same passion for serving our customers and improving the operations every day.  I have great comfort and trust in the long-term strategy of Unibet and highly respect all the valuable work Unibet has done for the gaming industry. Through this deal our customers will quickly see the benefits from our ability to improve the product offering. Our ability to accelerate the growth and development of the business will also provide new opportunities for our great team”

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