European leader in gaming business, Rank Group, intends to use its influence in the country’s gambling market to enhance its online activity. In order to achieve this, the company will offer a loyalty programme awarding points to players who visit land casinos and bingo halls but to be collected and used only online.
Chief Executive Officer for Rank, Ian Burke, claimed that the “crossover between online and clubs” will give the group a big chance to increase their profits. He added that, as the group operates 55 casinos in the United Kingdom, apart from the 97 Mecca venues, there’s a great chance for the group to become online leaders.