Bet365, the world's largest online bookmaker, have just fully integrated several games from online casino games provider Netent. The two companies signed a deal in December 2013, which would allow Bet365 to integrate both online and mobile games from the most popular casino games provider in the world.
“I am positive that our innovative and exciting portfolio of best of breed games will be well received by bet365 and its players,” Chief of Global Marketing Operations at Netent, Bjorn Krantz said and he is excited to see an operator the size of Bet365 using their casino games. It marks an interesting period where Netent has managed to get a foot in with all the biggest British bookies and thus get a huge market share in the United Kingdom.
Netent is currently getting a stronghold in many major gambling countries in Europe, having made agreements with several large operators and providers in across the continent. While the cost may go up significantly for Netent over the next couple of years, it is part of their long term plan to establish themselves as the leading casino games provider in the world.