Melco Resorts & Entertainment, a casino developer and operator will develop a strategy of innovation and uniqueness when and if it wins a license in Japan. The company is one of many major casino operators vying for the Japanese market; this arising as the government has recently legalised gambling. Other operators in the bidding are, MGM Resorts International, Las Vegas Sands, Hard Rock International, and Genting Group and a few others.
In a recent statement the company explained that it is too early in the process to announce its vision in the Japanese casino market but that innovation and uniqueness will form part of their main strategy. Melco will aim to build something unique and completely different to its other developments. It runs venues in the Philippines and in Macau.
It is likely that many of the international operators vying for this market will join forces with local partners.