Ladbrokes, one of the world's biggest bookmakers online and land-based, announced today that they have launched a brand new casino application for their players. The new application will only be available for Apple iOS devices to begin with, but should be extended to Android in the near future.
The new application is basically just an upgrade from the old one, with new and improved graphics, faster loading times as well as an improved navigation inside the app. The game-play has also been improved significantly, providing HD games for players, who can enjoy sharp graphics while playing.
A total of 30,000 customers has downloaded the new application within the first days alone, showing the popularity of casino games. Players will be receiving push notifications and promotions based on their interests in games, their playing patterns and other segments, which Ladbrokes will be able to promote to them directly on their mobile device.
“Ladbrokes Casino wants to give players the individual attention they deserve, rather than overwhelming them with irrelevant offers. Personalization is the future of online gaming and Ladbrokes is leading the way.” Chief Operating Officer at Ladbrokes, Pablo Grunbaum said in a press release.
